Mission: To ensure the long term viability of Danville’s River District as a center of business and civic life and a source of community pride.  The RDA carries out this mission through activities to attract and retain businesses, residents and visitors while promoting Danville’s high quality of life, preserving its historic and cultural assets, and capitalizing on its unique location along the Dan River.

Vision: Danville’s River District will be a vibrant place to live, work, and visit for the diverse population within Danville and the greater Dan River region.  The RDA works in partnership with the City of Danville and other stakeholders to revisit this shared vision and ensure its work supports it as the area changes, grows, and achieves important milestones.

The River District is the heart of Danville.  It is the seat of Danville’s history and its future.  Believing this, we are committed to planning programs and activities that

• Support business start-up and retention.
• Promote the unique businesses, products and services available here.
• We want the River District to be the first place that comes to mind when people are looking for a place to shop, dine or live.