The Durham, North Carolina, based company will use the money to bring its online health care decision tool “Is It Time to Get Help?” to market. The funds will be distributed over a three month period. The Launch Place will also provide ongoing consultation services.

Roobrik previously developed the “Is It Safe to Drive” product last September. The tool helped users catalogue noticed changes in driving habits and calculate risk levels through a simple online assessment.

The software at play in this upcoming release features proprietary algorithms developed by clinicians and caregivers to guide elderly adults and their families through the long-term care process. Roobrik estimates there is a more than 70 million-person market for this product, which alleviates the stress and confusion associated with such transitional choices.

The consulting and business planning assistance provided by The Launch Place was the main attraction for Roobrik. The four employee operation sometimes struggles to cover all the bases of a developing company, CEO and Founder Nate O’Keefe explained.

“ They’ve been open in their willingness to help us tackle some issues,” O’Keefe said. “They’ve got a full time marketing person that’s been working with us.”

While O’Keefe was complimentary of the Dan River Region’s appeal, he’s unsure if it will become a future satellite location for the company that already has two small offices in Durham and Greensboro, North Carolina.

“ We intend to continue to evaluate that,” O’Keefe said of a move to Danville. “We’re looking at all the options available to us. Part of the program is looking at what’s up there and seeing what’s a right fit.”

Already some aspects of Danville resources are lining up with the start-up’s needs. Roobrik will soon likely need to hire employees to handle customer support. Applicants with an allied health and nursing background will be need, too. Their expertise will be put to use to help inform future product development.

If interested, Roobrik can apply to receive further funding from The Launch Place via its Seed Fund. Two other companies have received pre-seed funding from The Launch Place: high performance yard producer and seller 3F and anti-distraction wristband creators FokusLabs.

Cruz reports for the Danville Register & Bee.